gold: the new pink?
Pink. It's everywhere you turn. From women's hair removal gadgets, to football team uniforms. The pink ribbon, symbolizing breast cancer awareness has become a marketing phenomenon like no other when it comes to raising awareness for a social issue.
Our desire is to raise awareness for an equally important issue; childhood cancer. As a society, we like to say that children are our future. If we truly believe children are our future; why do we sit idly by while more than 13,000 children in the United States are ravaged by this disease, and approximately 3,500 die from it each year?
Worldwide, 80,000 to 100,000 children die from a form of childhood cancer every year. EVERY YEAR! If we truly believed that children were our future, and our future was being threatened by this evil, would we not do something? We commit billions of dollars each year to protecting our country, and yet do so little to protect the generation to come from a disease that comes silently and kills so many.
Gold: The New Pink exists, not to take away from the efforts that have been made to advance the cause of breast cancer awareness or to suggest that breast cancer awareness is not as important, but rather to elevate the cause of childhood cancer to equal stature.
Please join the fight and let the world know that KIDS GET CANCER, TOO!
kids get cancer, too
did you know?
- Nationally, childhood cancer is 20 times more prevalent than pediatric AIDS yet pediatric AIDS receives four times the funding that childhood cancer receives.
- Every day, 42 children are diagnosed with cancer.
- 12% of children diagnosed with cancer do not survive.
- Children's cancer affects all ethnic, gender and socio-economic groups.
- The average age of children diagnosed is six.
- More than 40,000 children undergo treatment for cancer each year.
- 60% of children who survive cancer suffer late-effects, such as infertility, heart failure and secondary cancers.
- There are approximately 375,000 adult survivors of children's cancer in the United States.
Please contact your representatives and let them know that childhood cancer is important to you!